I love that I have been born in this day and age and I don’t know how I could have lived at any other time in history. New technological advances have made my life much easier as a home based business owner. I am excited by the possibilities available with technology today and excited by the thoughts of the technology that will be available very soon.
The purpose of this article is to share with you, as a fellow home based business owner, some thoughts on how current technological advances are improving the way we can run our businesses. If you are living in the past it is time to change your way of thinking and utilise technology to your own advantage.
Here are three things to think about as a work from home entrepreneur:
Social media and Web 2.0 has changed marketing- The old rules of advertising made it hard for a home based business to compete with bigger companies. The internet, through search engines, web 2.0 and social media has changed everything to the advantage of the smaller operators. Yes, large companies can use the internet but if you target your market right you can still be very successful.
Smart phones have improved people’s lives- I was very late to the idea of a smart phone- even though I have worked in the industry for numerous years. But now, I don’t know how I ever lived without one. I started with a BlackBerry, went to a HTC and now I could never live without my iPhone. It’s just so damn convenient. I can send and receive emails, make calls, send and receive texts and there are numerous other applications that improve my life. It gives me so much time back. I can respond to a lot of emails and do work during my down time during the day. For example, I often write articles on my iPhone during the day if I am waiting at a cafe or something like that. I generally save about an hour a day.
You can run a home based business but sell to the world- The Internet, in my opinion, has had the greatest influence on mankind of all inventions. Now, with an Internet connection, I can sell my products from home to anywhere in the world. Previously as a home based business owner my target audience would most probably be limited to my surrounding suburbs.